ClassAds Equine collects information
from our users at many different points on our Web site.
In order to search
listings and contact sellers at ClassAds Equine a visitor does not need to register. In
order to list an item for sale or lease here all
visitors must first complete a simple registration form. During
registration a user is required to give contact information (such as
name and email address). To Order We request information from the user
on our Ad package order form. A user must provide contact information
(such as name, email) and financial information (such as PayPal email
address, credit card number, expiration date and credit card billing
address if applicable). This information is used for billing purposes
and to fill customer’s orders. If we have trouble processing an
order, the information is used to contact the user. Since we use Paypal
as our payment service, we never store your credit card or other
financial information on our servers.
Information gathered here at ClassAds Equine
is used for the reasons described above and to view trends in
demographics, sales tracking and site traffic. From time to time we
e-mail promotional information to registered visitors who have
consented to receive such information during registration. Except under
the circumstances described above, ClassAds Equine does not give
personal information to third parties.
We store information that we collect through
cookies, log files, and/or third parties to create a profile of our
users. A profile is stored information that we keep on individual users that
details their viewing preferences. Consequently, collected information is tied
to the users personally identifiable information (such as zip code, city or
equine interests) to provide offers and improve the content of the site for the
user. This profile is used to tailor a user’s visit to our Web site, and to
direct pertinent marketing promotions to them. We do not share your profile with
other third parties.
site (for example, advertisers). However, we have no access to or control over
these cookies, once we have given permission for them to set cookies for
Third Party Advertising
The ads appearing on this Web site are delivered to
users by ClassAds Equine, and Web Pony, our Web advertising partners.
Information about users’ visit to this site, such as number of times they have
viewed an ad is used to serve ads to users on this site. This privacy statement
cookies by any advertisers.
Like most standard Web site servers we use log
files. This includes internet protocol (IP) addresses, browser type, internet
service provider (ISP), referring/exit pages, platform type, date/time stamp,
and number of clicks to analyze trends, administer the site, track user’s
movement in the aggregate, and gather broad demographic information for
aggregate use. IP addresses, etc. are not linked to personally identifiable
On rare occasions it is necessary to send out a
strictly service related announcement. For instance, if our service is
temporarily suspended for maintenance we might send users an email. Generally,
users may not opt-out of these communications, though they can deactivate their
account. However, these communications are not promotional in nature.
We communicate with users on a regular basis to
provide requested services and in regards to issues relating to their account we
reply via email.
Though we make every effort to preserve user
privacy, we may need to disclose personal information when required by law
wherein we have a good-faith belief that such action is necessary to comply with
a current judicial proceeding, a court order or legal process served on our Web
Aggregate Information (non-personally
We share aggregated demographic information with
our partners and advertisers. Examples are city, state, gender and interests.
This is not linked to any personally identifiable information.
Third Party Advertisers
ClassAds Equine does not share web site usage information
about users with any third party advertisers at this time.
These are the instances in which we will share
users’ personal information:
We DO NOT Share Personal Information with Third
Third Party Intermediaries
We use a credit card processing company to bill
users for goods and services. This company does not retain, share, store or use
personally identifiable information for any secondary purposes.
In the event ClassAds Equine goes through a
business transition, such as a merger, being acquired by another company, or
selling a portion of its assets, users’ personal information will, in most
instances, be part of the assets transferred.
Users of our site are always notified when their
information is being collected by any outside parties. We do this so our users
can make an informed choice as to whether or not they should proceed with
services that require an outside party.
This Web site contains links to other sites. Please
be aware that ClassAds Equine is not responsible for the privacy practices of
such other sites. We encourage our users to be aware when they leave our site
and to read the privacy statements of each and every Web site that collects
personally identifiable information. This privacy statement applies solely to
information collected by this Web site.
Surveys & Contests
From time-to-time our site requests information
from users via surveys or contests. Participation in these surveys or contests
is completely voluntary and the user therefore has a choice whether or not to
disclose this information. The requested information typically includes contact
information (such as name and mailing address), and demographic information
(such as zip code). Contact information will be shared with the contest or
survey sponsors to notify the winners and award prizes. Survey information will
be used for purposes of monitoring or improving the use and satisfaction of this
site. Users’ personally identifiable information is not shared with third
parties unless we give prior notice and choice. Though we may use an
intermediary to conduct these surveys or contests, they may not use users’
personally identifiable information for any secondary purposes.
If a user elects to use our referral service for
informing a friend about our site, we ask them for the friend’s name and email
address. ClassAds Equine will automatically send the friend a one-time email
inviting them to visit the site. ClassAds Equine does not store this
Chat Rooms, Message Boards, and Public
Please keep in mind that whenever you voluntarily
disclose personal information online - for example on message boards, through
e-mail, or in chat areas - that information can be collected and used by others.
In short, by posting personal information online that is publicly accessible,
you may receive unsolicited messages from other parties in return.
This Web site takes every precaution to protect our
users’ information. When users submit sensitive information via the Web site,
their information is protected both online and off-line. When our
registration/order form asks users to enter sensitive information (such as
credit card number), that information is encrypted and is protected with the
best encryption software in the industry - SSL. While on a secure page, such as
our order form, the lock icon on the bottom of Web browsers such as Netscape
Navigator and Microsoft Internet Explorer becomes locked, as opposed to
un-locked, or open, when users are just ‘surfing’. While we use SSL encryption
to protect sensitive information online, we also do everything in our power to
protect user-information off-line. All of our users’ information, not just the
sensitive information mentioned above, is restricted in our office. Only
employees who need the information to perform a specific job (for example, our
billing clerk or a customer service representative) are granted access to
personally identifiable information. Furthermore, ALL employees are kept
up-to-date on our security and privacy practices. Any time new policies are
added, our employees are notified and/or reminded about the importance we place
on privacy, and what they can do to ensure our users’ information is protected.
If users have any questions about the security at our Web site, users can Contact Us.
Supplementation of Information
In order for this Web site to properly fulfill its
obligation to users it is necessary for us to supplement the information we
receive with information from 3rd party sources.
If a user’s personally identifiable information
changes (such as zip code, phone, email or postal address), or if a user no
longer desires our service, we provide a way to correct, update or
delete/deactivate users’ personally identifiable information. This can usually
be done by using by Contacting Us
Notification of Changes
post those changes to this privacy statement, the homepage, and other places we
deem appropriate so our users are always aware of what information we collect,
how we use it, and under what circumstances, if any, we disclose it. If,
however, we are going to use users’ personally identifiable information in a
manner different from that stated at the time of collection we will notify users
If users have any questions or suggestions